YachtCloser Blog

3 Ways to Mobilize Your Website

(Photo Credits: www.TomFisburne.com)

Every day I’m awoken by the sound of bell towers from my iPhone.  On good mornings, I resist clicking the snooze and instead dismiss my alarm and begin my morning ritual.  The first thing I do is check my email.  The day that I learned that I could click that little edit button, check off all the “junk” emails and delete ALL at once was the same day I realized I had become an iPhone user for life. iPhone users you know what I’m talking about!

After cleaning my inbox, I check my Facebook account, then I move onto my LinkedIn App followed by catching up on some news.  Once I’ve consumed my morning data via my iPhone, I finally get out of bed and get moving!

I know I’m not alone here!  Can most of you relate?  Is your morning ritual similar to mine?  Here’s my point, most mobile users aren’t “on the go”; most of the time, we are in bed, on our couch, at our homes, interacting with the web.  Actually, 68% of smart phone usage is from the home.  So we have to stop thinking that mobile means “on the go” and start setting our companies up to embrace this shift in technology.  To see more shocking stats about smart phone usage see my post “The Online Deal“.

A few weeks ago I wrote a post asking, “How are Customers Perceiving your Online Presence?”  Nowadays, most people’s first interaction with you is via your website.  Well today, let’s take it a step further and ask, “How are customers perceiving your online presence via a mobile device?”  It is an important question because more than likely, 20 – 50% of your website traffic is via a mobile device.

Don’t believe me?  Did you know that you can track your website demographics and see just how many people are interacting with your website from a smart phone or tablet?  It’s called Google Analytics!

If you don’t already have Google Analytics set up on your website, what are you waiting for?   Did I mention it’s FREE?!  The statistics you can see about consumer demographics, behavior, flow patterns, duration of stay and what specific devices your visitors are using can help shape your marketing plan moving forward!  Before I wrote this post, I checked out our Google Analytics report, and over the last month, 17% of users accessing our site were from mobile devices!  And iPhone took the lead by a long shot!

 

(Example of Google Analytics Showing Mobile Devices)

Also, are you curious how many people are checking your marketing emails via a smart phone?  Most Internet service providers provide those sorts of statistics.  Here at YachtCloser, we use Zoho to send email campaigns. After sending an email we can see a full report on opens, clicks and what devices were used to open our email.   We can even see what types of phones were used, even what web browsers!  The report from our last email about YachtCloser updates, which went out to our entire broker network, shows that over 30% of our users opened our email from their mobile or tablet device, less than 70% from a computer!

Now that you can measure the percentage of customers that are interacting with your website via smart phones, and even opening your marketing emails via their mobile device, are you convinced that you should probably look into ways to make your website mobile friendly, if you haven’t already?

Disclaimer: I am no expert on websites or how to make websites mobile friendly.  However, I follow some great blogs, Social Media Examiner being one of them.  Recently, Michael from Social Media Examiner interviewed Greg Hickman, the founder of Mobile Mixed.  Greg’s specialty is training marketers in mobile marketing.  So today I would like to share the 3 ways you can make your website mobile, as shared by Greg in this podcast.

  1. Add a Plugin: For example, a word press plugin, that takes your existing content and repurposes it into a mobile platform.
  2. Redesign your website to be a Responsive Website:  Responsive websites are intelligent enough to know the size of the visitor’s screen and can reformat accordingly so that your website looks good whether displaying on a 27 inch screen or an iPhone.  However, this requires a complete redesign of your existing site to make it responsive.
  3. Design a m.domain site.  For example: m.yachtcloser.com When a consumer comes to your website from a smart phone, it will redirect them to your mobile, or m.domain, site.

I highly recommend listening to Greg’s podcast to learn more about mobilizing your website.  As a business owner, you want to give your users the best possible experience when interacting with your website no matter what device they come in on!

About the Author

Jennifer ChristJennifer Christ is the Director of Marketing & Customer relations at YachtCloser.com. An avid boater, she grew up on the water and after graduating college in April of 2007, she pursued her passion and began working in the marine industry. She first worked at Yamaha Motor Corporation as a training coordinator for almost 5 years before joining the YachtCloser team in March of 2012. On behalf of the entire YachtCloser team, we hope you find value in our posts and uncover best practices that you can easily implement at your brokerage! We wish you much success in your brokerage business and as always, Happy Selling!View all posts by Jennifer Christ →